Chiropractors are busy people, so if you’re trying to turn them into customers or clients, you’re in for a challenge.
As well as spending a huge amount of time in consultations and appointments with their patients, they also have mounds of paperwork to deal with and a ton of regulations to adhere to.
That means it can be difficult to reach out to them and to start building a relationship. Calling them on the phone won’t cut it, and direct mail will end up in the recycle bin.
The good news is that there’s a solution – email marketing. Sure, it might not be as flashy as TikTok campaigns or influencer marketing, but that doesn’t make it any less relevant.
In fact, the data shows that email provides a return of $36 for every $1 spent. Four billion people (or half the world’s population) check their emails every day.
If you’re looking to reach chiropractors, email marketing is an obvious choice. You can build a highly targeted list that only includes chiropractors, increasing relevancy and improving conversion rates. You can personalize your emails for each recipient and measure everything you do. Email marketing is also more cost-effective and more scalable than other types of marketing.
Let’s take a closer look at what you need to know to build a chiropractor email list.
What is a chiropractor email list?
When we talk about chiropractor email lists, we’re talking about a list of names and email addresses for chiropractors, either in your local area or nationwide. A chiropractor email list is a super powerful marketing tool, allowing you to send targeted sales and marketing messaging to the people you most need to reach.
Once you have a chiropractor email list, you have an easy way to reach out to potential customers. Done well, you can reach the right people with the right message at the right time. This will make your marketing efforts both cheaper and more effective.
Why do you need a chiropractor email list?
Building a chiropractor email list makes perfect sense if you’re targeting people in the chiropractic industry. There are several reasons why you might need one, but the most obvious is that you can carry out personalized marketing campaigns.
When you reach out to a general audience, most people won’t be interested in your products/services. With a chiropractor email list, you can reach the people who are most likely to buy.
A chiropractor email list can also help you to carry out research, such as by sending out surveys or inviting people to join studies. And if you’re looking to network with people in the chiropractic field, it can be a great way to start establishing a relationship.
Best ways to build a chiropractor email list
The first thing to mention here is that it takes time and patience to build an email list. You need to be in it for the long haul, rather than looking for quick wins. The good news is that the potential rewards are so high that it’s still worth doing.
We’re going to take a look at four main methods that you can use to build your chiropractor email list, but you should also remember that there’s a lot of information in the public domain. For example, you can look at directories and social networking sites or approach local chiropractic associations.
Some people find it worthwhile to build a lead magnet, which is a freebie that you offer in exchange for people’s email addresses. This could be an e-book, a PDF report, a webinar or a free consultation. The key is to provide people with some sort of value and to couple that with a well-designed data capture form.
Let’s take a closer look at the four main methods for building a chiropractor email list.
Method 1: Buy a ready-made email list of chiropractors
Perhaps the easiest way to build a chiropractor email list is to buy one from a provider like us. There are a number of advantages to this approach, such as:
- The provider does all of the hard work to make sure that its accurate and up-to-date. They’ll typically verify all of the names and email addresses on their list so that they know they’re selling a quality product.
- It’s ready to use, which means you don’t have to spend hours manually building a list or wait for your lead generation campaigns to deliver results.
- It makes for a solid starting point for you to build on with your future email acquisition campaigns.
- The provider has already identified a relevant audience on your behalf.
- It’s more cost-effective than it is to spend money building lead magnets and landing pages and running ads.
- Many providers also offer additional resources, such as how-to guides or consultations, which can help you to get the most bang for your buck.
The key here is to find a reputable email list provider that uses ethical, consent-based practices to build their lists. This will help you to ensure that you’re complying with email marketing regulations and will also provide a decent amount of quality.
Method 2: Use Facebook to build your own chiropractor email list
Alternatively, if you want to build an email list of your own, Facebook is a good place to turn to. With nearly three billion monthly active users, we can be sure that there are plenty of chiropractors for us to reach out to.
The first step here is to build a list of relevant groups and Facebook pages by running searchers for chiropractors in the locations you want to target. Look for everything from individual chiropractors to companies, events and associations.
Then you’ll want to start looking for email addresses. A lot of pages have their contact emails listed publicly in their about section, and if they don’t then you can always drop the admins a message to ask for it.
Other ways of using Facebook for building your email list
Facebook also offers the ability to create lead forms that you can use to collect email addresses from interested chiropractors. These are set up using Facebook ads and allow you to capture data in exchange for a lead magnet.
You can also start building a Facebook audience by inviting people to like your page and posting quality content. The goal should be to post updates that appeal to chiropractors and to reach out to relevant groups and communities to bring people in. You can then ask them to sign up to your mailing list at a later date.
Method 3: Build your list with Yellow Pages
The Yellow Pages is a business-focused directory that lists the names, addresses, email addresses and contact numbers of all sorts of companies, including chiropractors. To get started, you just need to head to their website and run a search for chiropractors.
Once you’ve identified some relevant pages, you can extract the information that you need from them. This includes the chiropractor’s name and the name of their practice, as well as that all-important email address.
Because they use the Yellow Pages as a way to pick up new customers, most chiropractors will display their email address publicly. If they don’t, you can always look for it on their website. Otherwise, just move on to the next one.
Method 4: Look for chiropractor directories on the National or Local Chiropractors Associations
Start by identifying some of the chiropractic organizations that your target audience belongs to. You can look for regional, national or local associations, as well as those that revolve around individual specialisms.
Once you’ve identified these associations, take a look at their member listings. In most cases, you’ll find that it’s just like the Yellow Pages and you’ll be able to scrape their email addresses from there.
Still have questions about building a chiropractor email list? Don’t worry, we’ve got you covered. Here are some of the most common questions we see, as well as their answers:
A public directory is a database of information that’s publicly available and accessible to anyone. They come in all different shapes and sizes, but they’ll typically contain information about businesses or individuals. Common examples of public directories include the Yellow Pages, Yelp and the chiropractic organizations we covered earlier in this article.
Different public directories store different information. You can typically expect to find names, email addresses, phone numbers and websites. Most directories also categorize entries in their database and allow users to search for the keywords they’re interested in.
This is the million-dollar question, and we’ve covered it earlier in this article. You can get started by running a search and then identifying the results that you’re most interested in. You can typically use filters to narrow down your search results and to target specific locations or chiropractic specialisms. Once you’ve got your results, you can go through to their profiles and look for email addresses. Then you can add them to your email list and start reaching out to them.
The biggest advantage of using public directories to build a chiropractic email list is that it’s quick and easy. You can collect a large number of email addresses in a short amount of time. The information they store is usually available for free, and so it’s also more cost-effective than other approaches.
Different directories have different rules and policies, and so it depends which directory you’re dealing with. It can also depend upon the type of information that they collect. Most directories are moderated, with the owners verifying key information such as email addresses and phone numbers. On top of that, the data is often self-reported, which means that you’re getting the email address from the practice itself, rather than a third party.
There are several ways to verify the accuracy of the information you collect. One option is to cross-reference the information you gather with other sources. For example, you could check their websites or social media profiles. You can also update your list at any time and regularly clean it up by removing any addresses that bounce.
Yes, it’s legal to build a chiropractor email list from public directories or social media websites. Just familiarize yourself with the laws and best practices for email marketing, especially in your region. Your email marketing provider is likely to have information on what you can and can’t do, so be sure to check their help centers.
This question is difficult to answer because it depends entirely on your circumstances. Spend some time thinking about your goals, resources and time constraints. If you need a list in a hurry, it’s easier to buy one. If you’re on a budget or if it doesn’t matter how long it takes, you might want to build your own.
Chiropractor Email List: Final Thoughts
As you’ve seen from this article, there are several ways to build or buy a chiropractor email list. The approach that’s right for you depends upon your business goals and the resources you have available.
To recap, buying a ready-made chiropractor email list makes sense if you’re in a rush or if you don’t want to tackle the tedious task of building a list of your own. However, it requires more of a cash investment. Building a list of your own is often cheaper, but it’s also more time consuming. On top of that, as well as gathering the data, you’ll also have to verify its accuracy.
Remember that building your list is only the start. Once you have a list, you’ll need to start sending out emails, which is an art and a science in itself. You’ll need to craft compelling subject lines, develop clear and concise messaging and provide content that appeals to your target audience. You can also test and improve your performance over time by keeping an eye on your metrics.
Now that you’ve heard from us, we want to hear from you. Have you built a chiropractor email list? If so, which approach did you go with and what have the results been like?
Be sure to let us know in the comments so that we can keep the discussion going, and feel free to follow us on your social networking sites of choice for more top tips and tricks. And of course, if you’re in the market for a chiropractor email marketing list, we’d be more than happy to help. Get in touch with us today to find out more!