How to Buy Targeted Email Lists in 2023: The Definitive Guide

Do you want to give email marketing a shot? Here’s what you need to do in order to find and buy targeted email lists that won’t cost too much.

targeted email lists

Email is one of the earliest forms of electronic communication which has persisted to this very day. But of course, the nature of email has changed dramatically over the years.

Casual communication between friends has long since migrated to social networks and instant messaging applications, while email servers have a somewhat different purpose today.

Namely, people use them for formal correspondence, various sorts of updates, while businesses use them as a tried-and-true way to market their products and/or services.

If you are interested in marketing your own business via email, you are going to need to get your hands on a targeted email list. As can easily be derived from the name, they are lists of email addresses of users that fall into your target demographic.

However, as is always the case, you get what you pay for. If you pay peanuts, expect a web-scraped, randomly generated list full of addresses that are no longer valid. Contrastively, if you pay more, you are more likely to make your email marketing campaign bear fruit.

What we’re here to tell you, is that you can find both quality and a decent price; you just need to follow these simple guidelines.

What to watch out for when buying targeted email lists

Buy targeted email list

The unfortunate truth is that you can never be 100% safe with electronic goods. There is always someone just waiting to rip you off or scam you, so it’s important to keep several things in mind for when you are looking to buy email lists.

So, when you start looking for a targeted email list, you can expect to find hundreds of alluring offers and thousands of results telling you not to buy them at any cost.  Don’t ignore the warning articles, as you can get a lot of useful information from them. They are filled with experiences of people who tried buying email lists and got scammed. We went through their experiences and found some common things that everyone needs to avoid when purchasing mailing lists.

Skip non-verified lists

We know that auto-generated, unmined lists that are scraped from the web are cheap and enticing but don’t do it. These lists can only hurt your business. You see, buying lists like these can hurt your reputation, and get you campaign restrictions on certain platforms.

So how can you find out which lists are verified and which aren’t? Check out what other people who bought lists form the same seller are saying. Their reviews can tell you how high hard and soft bounce rates are. Hard bounces are inactive or fake email addresses, while soft bounces are emails that go directly to spam.

Skip general lists – buy targeted email lists only

Most list services are offering premade lists focused on your industry, but that’s too wide. If you’re in the beauty industry, and you’re selling anti-age creams, it’s not the same as being in the beauty industry and selling nail polish, right? The more specific your field is the more targeted mailing lists you’ll need. What you need, if you want your leads to turn into customers, is a refined, customized list for your niche, edited in accordance to previous campaign performance. 

Don’t use services of one-time data usage companies

Pay attention to companies who are asking you to pay more for emailing for the second, third, and fourth time. Before any lead can turn into a prospect, you need 6-7 touches, which means that you’ll be wasting a lot of time, and a lot of money, on something that wasn’t a certain investment in the first place.

If you decide to use this kind of service, first contact the provider to ask them how those contacts that they provide can be used.

Building an email list checklist

targeted email leads

Now that you know what you should avoid, it’ll be much easier finding targeted email lists that suit your needs and meet the necessary criteria. Here are several musts.

Transparent prices

Everything has to be out in the clear – so no hidden charges, no additional restrictions in small letters. Pay attention when you’re choosing to pick a service that isn’t just cheap, but that offers lists that have real value. Once you make sure those mailing lists are good enough, pay attention not to be tricked into buying lists that have use restrictions.

Before paying for anything, double-check it. Prices, restrictions, verifications, and quality – if you find a good service provider, your business can seriously benefit from it.

Samples included

Any good list service will be focused on promoting the quality of their lists, so that’s how you can recognize the good ones. They’ll offer their customers sample lists. This is a great way for you to check if the data you’re paying for is worth it.

Building customizable lists

This is actually rather simple – you don’t want to spam people aimlessly with emails that do not refer to them. When you run a good campaign, your average open rate is around 20-25%, and the click-through rate should be around 4-5%. When you have these numbers in mind, you’ll want to personalize those campaigns as much as possible. Therein lays your reason to look for a service that offer customizable list building options. If you do it properly, you can reach exactly those businesses who are interested in what you’re offering.

Data verified by humans

This is a certain sign that a list service has data that isn’t auto-generated. Human-verified means that real people sourced and reviewed those emails, as well as data linked to them.

Where can I buy targeted email lists? provides human-verified targeted email lists, trusted by more than 1,000 companies. Our clients rely on us to help them target and acquire new customers, grow their sales and update & verify their lists.

Feel free to contact us and discuss your sales goals with one of our executives.

Summary – the 7 easy steps you’ll need to follow when buying a targeted email list

How to buy email lists

  1. Skip non-verified lists

  2. Skip general lists

  3. Don’t use services of one-time data usage companies

  4. Transparent prices

  5. Samples included

  6. Building targeted email lists

  7. Data verified by humans

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Last Updated on February 14, 2023 by Peter

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Nov 30, 2019
 by Rob Beidoun

Thanks for the great info!